The strategic value of high-cost customers
Year of publication: |
2014
|
---|---|
Authors: | Subramanian, Upender ; Raju, Jagmohan Singh ; Zhang, Z. John |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 60.2014, 2, p. 494-507
|
Subject: | competitive strategy | customer lifetime value | customer profitability | customer relationship management | dynamic competition | price discrimination | game theory | Beziehungsmarketing | Relationship marketing | Spieltheorie | Game theory | Kundenwert | Customer value | Preismanagement | Pricing strategy | Preisdifferenzierung | Price discrimination | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy |
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