Marketing strategy
O. C. Ferrell ; Michael D. Hartline
| Year of publication: |
2008 ; 4. ed., Internat. student ed.
|
|---|---|
| Authors: | Ferrell, Odies C. ; Hartline, Michael D. |
| Publisher: |
Mason, Ohio [u.a.] : Thomson South-Western |
| Subject: | Marketing | Management | Case studies | Marketingstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 717 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-324-36272-2 ; 978-0-324-36272-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004883859