Marketing strategy implementation in higher education: A mixed approach for model development and testing
| Year of publication: |
2011
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|---|---|
| Authors: | Naidoo, Vik ; Wu, Terry |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 27.2011, 11 (1.10.), p. 1117-1142
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