Marketing strategy implications of the Miles and Snow strategic typology
Year of publication: |
1987
|
---|---|
Authors: | MacDaniel, Stephen W. |
Other Persons: | Kolari, James W. (contributor) |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 51.1987, 4, p. 19-30
|
Subject: | Charles C. Snow | Raymond E. Miles | Marketingmanagement | Marketing management |
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