Marketing strategy in emerging markets : a conceptual framework
Vasant V. Bang, Sharad L. Joshi and Monica C. Singh
| Year of publication: |
April 2016
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|---|---|
| Authors: | Bang, Vasant V. ; Joshi, Sharad L. ; Singh, Monica C. |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 24.2016, 2, p. 104-117
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| Subject: | emerging markets | marketing strategy | product penetration and consumption levels | primary and selective demand creation | Schwellenländer | Emerging economies | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2015.1011200 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011577646