Marketing strategy in MSMEs facing the Covid-19 pandemic
Gloria Leticia López-Salazar, Rubén Molina-Sánchez, and Alejandra López-Salazar
| Year of publication: |
2023
|
|---|---|
| Authors: | López Salazar, Gloria Leticia ; Molina-Sánchez, Rubén ; López-Salazar, Alejandra |
| Published in: |
Digital and Sustainable Transformations in a Post-COVID World : Economic, Social, and Environmental Challenges. - Cham : Springer International Publishing, ISBN 978-3-031-16677-8. - 2023, p. 329-345
|
| Subject: | Covid+9 | Digital marketing | Marketing strategy | MSMEs | Coronavirus | Marketingmanagement | Marketing management | KMU | SME | Online-Marketing | Internet marketing | Kleinstunternehmen | Micro business | Indien | India |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-16677-8_13 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014226101