Marketing strategy optimization : using linear programming to establish an optimal marketing mixture
Drew M. Stapleton; Joe B. Hanna and Dan Markussen
| Year of publication: |
2003
|
|---|---|
| Authors: | Stapleton, Drew M. ; Hanna, Joe B. ; Markussen, Dan |
| Published in: |
American business review. - West Haven, Conn., ISSN 0743-2348, ZDB-ID 1115252-7. - Vol. 21.2003, 2, p. 54-62
|
| Subject: | Mathematische Optimierung | Mathematical programming | Marketingmanagement | Marketing management | Theorie | Theory |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001804500