Marketing technologies : corporate cultures and technological change
Elena Simakova
| Year of publication: |
2013
|
|---|---|
| Authors: | Simakova, Elena |
| Publisher: |
London : Routledge |
| Subject: | Marketing | Technischer Fortschritt | Technological change | Technologiepolitik | Technology policy | Unternehmenskultur | Corporate culture |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 185 S. |
|---|---|
| Series: | Routledge studies in innovation, organization and technology. - New York, NY [u.a.] : Routledge, ZDB-ID 2260114-4. - Vol. 25 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index The "market turn" in science and technology studies -- Marketing technologies : in theory, and in practice -- Inside corporations : an ethnographic approach -- Becoming a neophyte marketer -- Marketing texts as discursive objects, or do texts speak for themselves? -- "Softly, softly" tagging the world -- RFID "theatre of the proof" -- Concluding remarks. |
| ISBN: | 978-0-415-62477-0 ; 978-0-203-10203-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009614310