Marketing : the basics
Karl Moore and Niketh Pareek
| Year of publication: |
2010 ; 2. ed.
|
|---|---|
| Authors: | Moore, Karl ; Pareek, Niketh |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Marketing | Marktforschung | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 240 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturangaben. - Index |
| ISBN: | 0-415-77899-9 ; 0-415-77900-6 ; 978-0-415-77899-2 ; 978-0-415-77900-5 ; 0-203-87034-4 ; 978-0-203-87034-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003868205