Marketing the "city of smells"
Victoria Henshaw (University of Sheffield, UK), Dominic Medway, Gary Warnaby and Chris Perkins (The University of Manchester, UK)
| Year of publication: |
June 2016
|
|---|---|
| Authors: | Henshaw, Victoria ; Medway, Dominic ; Warnaby, Gary ; Perkins, Chris R. |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 16.2016, 2, p. 153-170
|
| Subject: | City/urban environment | olfaction | place marketing | smellscape | urban experience | Standortmarketing | Place marketing | Stadt | Town | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470593115619970 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011495031