Marketing : the core
Roger A. Kerin (Southern Methodist University), Steven W. Hartley (University of Denver)
| Year of publication: |
[2020] ; Eighth edition
|
|---|---|
| Authors: | Kerin, Roger A. ; Hartley, Steven W. |
| Publisher: |
[2020]: New York, NY : McGraw-Hill Education |
| Subject: | Marketing | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xli, 579 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Zielgruppe - Interest age level: 18+ |
| ISBN: | 978-1-260-71145-5 ; 1-260-71145-5 ; 978-1-260-08886-1 ; 1-260-08886-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011995444