Marketing : the encyclopedic dictionary
David Mercer
| Year of publication: |
1999
|
|---|---|
| Authors: | Mercer, David |
| Publisher: |
Oxford [u.a.] : Blackwell |
| Subject: | Marketing | Wörterbuch |
| Extent: | 422 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Enzyklopädie |
| Language: | English |
| ISBN: | 0-631-19107-0 ; 0-631-21126-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004342575