Marketing the female politician : an exploration of gender and appearance
Year of publication: |
2017
|
---|---|
Authors: | Sanghvi, Minita ; Hodges, Nancy |
Published in: |
Gendering theory in marketing and consumer research. - London : Routledge, Taylor &Francis Group, Westburn Publishers Ltd, ISBN 978-1-138-23708-7. - 2017, p. 124-142
|
Subject: | Erving Goffman | Frauen | Women | Politiker | Politicians | Marketing | Befragung | Interview | Geschlechterforschung | Gender studies | USA | United States |
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