Marketing the leisure experience to baby boomers and older tourists
Year of publication: |
2009
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Authors: | Patterson, Ian ; Pegg, Shane |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 18.2009, 2/3, p. 254-272
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Subject: | Marketingmanagement | Marketing management | Urlaubsverhalten | Holiday behaviour | Tourismuswirtschaft | Tourism industry | Ältere Menschen | Elderly people |
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