Marketing the leisure experience to baby boomers and older tourists
Year of publication: |
2010
|
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Authors: | Patterson, Ian ; Pegg, Shane |
Published in: |
Marketing of tourism experiences. - London [u.a.] : Routledge, ISBN 978-0-415-56758-9. - 2010, p. 156-174
|
Subject: | Tourismuswirtschaft | Tourism industry | Urlaubsverhalten | Holiday behaviour | Ältere Menschen | Elderly people | Marketingmanagement | Marketing management |
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