One billion customers : lessons from the front lines of doing business in China
James McGregor
| Year of publication: |
2005
|
|---|---|
| Authors: | McGregor, James Louis |
| Publisher: |
New York [u.a.] : Free Press |
| Subject: | Internationales Marketing | International marketing | Internationaler Markt | International market | Internationaler Markteintritt | International market entry | China | Wirtschaftspolitik | Ausländisches Unternehmen | Auslandsinvestition | Marketing |
| Description of contents: | Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XIX, 312 S. Kt. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Maps on lining papers Includes bibliographical references and index |
| ISBN: | 0-7432-5839-8 ; 978-0-7432-5839-5 |
| Classification: | Wirtschaftsentwicklung, Wirtschaftsstruktur: Allgemeines ; Außenwirtschaft: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013523526