Situational price sensitivity: the role of consumption occasion, social context and income
| Year of publication: |
2003
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|---|---|
| Authors: | Wakefield, Kirk L. ; Inman, J.Jeffrey |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 79.2003, 4, p. 199-212
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