Marketing theory and critical phenomenology : exploring the human side of management practice
Barry Ardley
| Year of publication: |
2011
|
|---|---|
| Authors: | Ardley, Barry |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 29.2011, 7, p. 628-642
|
| Subject: | Marketingtheorie | Marketing theory | Kritik | Criticism | Marketingmanagement | Marketing management | Führungskräfte | Managers | Menschen | Humans | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009384754