Marketing through minefields

When no news is good news / Bronwyn Fryer -- Are some customers more equal than others? / Paul F. Nunes and Brian A. Johnson -- License to overkill / Paul F. Nunes -- The global brand face-off / Anand P. Raman -- The quality improvement customers didn't want / Dawn Iacobucci -- Keeping to the fairway / Thomas J. Waite

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Year of publication:	2008
Publisher:	Boston, Mass. : Harvard Business Press
Subject:	Marketingmanagement \| Marketing management \| Markenführung \| Brand management \| USA \| United States
Description of contents:	Table of Contents [gbv.de]
Published items:	6 hits in ECONIS - Online Catalogue of the ZBW

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Extent:	187 S.
Series:	Harvard business review case studies HBR case studies series
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Fallstudie ; Case study ; Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Enth. 6 Beitr.
ISBN:	1-4221-9992-4 ; 978-1-4221-9992-3
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10003760905