Marketing through the eyes of senior management : insights from Fortune 500 reporting
Johanna Frösén and David W. Stewart
| Year of publication: |
2023
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|---|---|
| Authors: | Frösén, Johanna ; Stewart, David W. |
| Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 31.2023, 1, p. 75-96
|
| Subject: | Geschäftsbericht | Corporate annual report | Marketing | Firmenimage | Corporate reputation | Führungskräfte | Managers | USA | United States |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2021.1994421 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013483440