Extent:
XIX, 537 S
graph. Darst.
24 cm
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Lehrbuch
Language: German
Notes:
Literaturverz. S. 514 - 528
ISBN: 3-8041-3570-6
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10000075787