Marketing to consumers at the bottom of the pyramid
Year of publication: |
2010
|
---|---|
Authors: | Calder, Bobby J. ; Kolsky, Richard ; Letelier, Maria Flores |
Published in: |
Kellogg on marketing. - Hoboken, NJ : Wiley, ISBN 978-0-470-58014-1. - 2010, p. 287-306
|
Subject: | Marketingmanagement | Marketing management | Zielgruppe | Target group | Armut | Poverty | Corporate Social Responsibility | Corporate social responsibility |
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