Marketing to the base of the pyramid : a corporate responsibility approach with case inspired strategies
Year of publication: |
2012
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Authors: | Santos, Nicholas J. C. ; Laczniak, Gene R. |
Published in: |
Business and politics : B&P. - Cambridge : Cambridge University Press, ISSN 1469-3569, ZDB-ID 2025926-8. - Vol. 14.2012, 1, p. 1-42
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Subject: | Marketing | Unternehmensethik | Business ethics | Verteilungsgerechtigkeit | Distributive justice | Corporate Social Responsibility | Corporate social responsibility | Internationaler Markteintritt | International market entry | Multinationales Unternehmen | Transnational corporation |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzungen: Acrobat Reader |
Other identifiers: | 10.1515/1469-3569.1364 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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