Marketing to the bottom of the pyramid : opportunities in emerging markets
Year of publication: |
2009
|
---|---|
Authors: | Omar, Maktoba ; Williams, Robert L. |
Published in: |
International journal of services, economics and management. - Genève : Inderscience Enterprises, ISSN 1753-0822, ZDB-ID 2422828-X. - Vol. 1.2007/09, 4, p. 427-446
|
Subject: | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Schwellenländer | Emerging economies |
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