Marketing und Ethik : Grundlagen, Determinanten, Handlungsempfehlungen
Beate Kay-Enders. Mit einem Geleitw. von Friedhelm W. Bliemel
| Year of publication: |
1996
|
|---|---|
| Authors: | Kay-Enders, Beate |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. Wiesbaden : Gabler |
| Subject: | Marketing | Wirtschaftsethik | Handlungsorientierung | Ethik |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXIV, 349 S graph. Darst 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Zugl.: Kaiserslautern, Univ., Diss., 1996 u.d.T. Marketing-Ethik |
| Notes: | Literaturverz. S. 223 - 286 kart. : DM 118.00, sfr 111.00, S 873.00 |
| ISBN: | 3-8244-6341-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000591252