Marketing und Ethik : Grundlagen, Determinanten, Handlungsempfehlungen
Beate Bay-Enders
| Year of publication: |
1996
|
|---|---|
| Authors: | Kay-Enders, Beate |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. [u.a.] |
| Subject: | Marketing | Unternehmensethik | Business ethics | Theorie | Theory | Welt | World |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XXIV, 349 S. : graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Kaiserslautern, Univ., Diss., 1996 |
| Notes: | Literaturverz. S. 223 - 286 |
| ISBN: | 3-8244-6341-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000939066