Marketing universals : consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality
Niraj Dawar and Philip Parker
| Year of publication: |
2006
|
|---|---|
| Authors: | Dawar, Niraj ; Parker, Philip |
| Published in: |
International marketing ; Vol. I. - London [u.a.] : SAGE. - 2006, p. 19-47
|
| Subject: | Produktqualität | Product quality | Markenimage | Brand image | Wirtschaftskultur | Economic culture | Internationales Marketing | International marketing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003410650