Marketing von Inventionen
Heiko Wahl. Mit einem Geleitw. von Martin Benkenstein
| Year of publication: |
c 1998
|
|---|---|
| Authors: | Wahl, Heiko |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. [u.a.] Wiesbaden : Gabler |
| Subject: | Erfindung | Invention | Marketing | Technologietransfer | Technology transfer | Innovationsmanagement | Innovation management | Transaktionskosten | Transaction costs | Unvollkommene Information | Incomplete information | Theorie | Theory | Deutschland | Germany | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXII, 254 S. graph. Darst. 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Bamberg, Univ., Diss., 1998 |
| Notes: | Literaturverz. S. 227 - 254 Brosch. : DM 98.00, sfr 89.00, S 715.00 |
| ISBN: | 3-8244-6858-1 |
| Classification: | Forschung und Entwicklung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000676141