Extent:
1 Online-Ressource (682 Seiten)
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Aufsatzsammlung
Language: German
ISBN: 978-3-658-31563-4 ; 978-3-658-31562-7
Other identifiers:
10.1007/978-3-658-31563-4 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10012403170