Extent: | 398 S. graph. Darst. |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Ratgeber ; Guidebook |
Language: | English |
Notes: | Includes index Advertising : the last choice in marketing -- Personal recommendations : the first choice in marketing -- The physical appearance of your business -- Pricing -- How you treat the people around you -- Openness : the basis of trust -- Deciding how to educate potential customers -- How to let customers know your business is excellent -- Helping customers find you -- Customer recourse -- Marketing on the Internet -- Dynamic interactive marketing -- Designing and implementing your marketing plan -- Creating a calendar of events 0805 |
ISBN: | 978-1-4133-0632-3 ; 1-4133-0632-2 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003597325