Marketing without advertising
by Michael Phillips & Salli Rasberry
| Year of publication: |
c 2008 ; 6. ed.
|
|---|---|
| Authors: | Phillips, Michael ; Rasberry, Salli |
| Publisher: |
Berkeley, Calif. : Nolo |
| Subject: | KMU | SME | Marketing | Virales Marketing | Viral marketing | Preismanagement | Pricing strategy | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 398 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes index Advertising : the last choice in marketing -- Personal recommendations : the first choice in marketing -- The physical appearance of your business -- Pricing -- How you treat the people around you -- Openness : the basis of trust -- Deciding how to educate potential customers -- How to let customers know your business is excellent -- Helping customers find you -- Customer recourse -- Marketing on the Internet -- Dynamic interactive marketing -- Designing and implementing your marketing plan -- Creating a calendar of events 0805 |
| ISBN: | 978-1-4133-0632-3 ; 1-4133-0632-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003597325