Role of e-WOM in hospitality market pricing
Year of publication: |
2017
|
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Authors: | Kościółek, Szczepan |
Published in: |
Journal of economics & management. - Katowice, ISSN 1732-1948, ZDB-ID 2175776-8. - Vol. 29.2017, 3, p. 58-74
|
Subject: | consumer ratings | e-WOM | hospitality market | online reviews | pricing | Krankenhaus | Hospital | Virales Marketing | Viral marketing | Preismanagement | Pricing strategy | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Marketing | Gastgewerbe | Hospitality industry |
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