Marketingdynamik : Re-Launch, Re-Innovation, Re-Engineering, Re-Invention
Year of publication: |
1997
|
---|---|
Other Persons: | Weinhold-Stünzi, Heinz (ed.) ; Reinecke, Sven (ed.) ; Schögel, Marcus (ed.) |
Publisher: |
St. Gallen : Verlag Thexis |
Subject: | Marketing | Restrukturierung |
Description of contents: | Table of Contents [gbv.de] ; Table of Contents [swbplus.bsz-bw.de] |
Extent: | 175 Seiten Illustrationen, Diagramme |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung |
Language: | German |
Notes: | Literaturangaben |
ISBN: | 3-908545-29-3 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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