Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Christian Homburg; Harley Krohmer
| Year of publication: |
2006 ; 2., überarb. und erw. Aufl.
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|---|---|
| Authors: | Homburg, Christian ; Krohmer, Harley |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketing | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Marketingtheorie | Marketing theory | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XXIII, 1375 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturangaben Gb. : EUR 69.90 |
| ISBN: | 3-8349-0063-X ; 978-3-8349-0063-0 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003349941