MarketMaker TM : an innovative network-oriented services marketing strategy for emerging economies
Chyi-Lyi (Kathleen) Liang
| Year of publication: |
2014
|
|---|---|
| Authors: | Liang, Chyi-Lyi |
| Published in: |
Innovations in services marketing and management : strategies for emerging economies. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-4671-3. - 2014, p. 27-48
|
| Subject: | Dienstleistungsmarketing | Services marketing | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Schwellenländer | Emerging economies | USA | United States |
| Extent: | Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010200752