Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Hrsg.: Michael Kleinaltenkamp ...
| Year of publication: |
1999
|
|---|---|
| Other Persons: | Kleinaltenkamp, Michael (contributor) ; Plinke, Wulff (contributor) |
| Publisher: |
Berlin [u.a.] : Springer |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Produktmanagement | Product management | Vertrieb | Physical distribution | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Lieferantenmanagement | Supplier relationship management | Theorie | Theory |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | X, 731 S. : graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. 10 Beitr. |
| ISBN: | 3-540-64278-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000994043