Marktforschung : ein Motor für Veränderungen?
Ottmar Franzen; Ralf Strehlau
| Year of publication: |
2008
|
|---|---|
| Authors: | Franzen, Ottmar ; Strehlau, Ralf |
| Publisher: |
Göttingen-Rosdorf : ForschungsForum |
| Subject: | Marktforschung | Market research | Erfolgsfaktor | Success factor | Marketingmanagement | Marketing management | Stichprobenerhebung | Sampling | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 13 S. graph. Darst. 30 cm |
|---|---|
| Series: | Schriftenreihe Marketing. - Göttingen-Rosdorf : ForschungsForum e.V., ISSN 1612-3670, ZDB-ID 2168397-9. - Vol. 7 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| ISBN: | 3-937411-13-5 ; 978-3-937411-13-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003666439