Marktforschung : Grundlagen der Datenerhebung und Datenanalyse
Alfred Kuß
| Year of publication: |
2004 ; 1. Aufl.
|
|---|---|
| Authors: | Kuß, Alfred |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marktforschung | Market research | Theorie | Theory | Deutschland | Germany | Betriebswirtschaftslehre | Business economics |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | X, 232 S. Ill. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 223 - 228 Pb. : EUR 29.90 |
| ISBN: | 3-409-12647-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002003529