Marktforschung im Zeichen des Beziehungsmarketing : Herausforderungen und Trends
| Year of publication: |
2002
|
|---|---|
| Authors: | Diller, Hermann |
| Publisher: |
Nürnberg : Universität, Lehrstuhl für Marketing |
| Subject: | Marktforschung | Kundenbindung | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 31 S.: graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004705299