Marktforschungspraxis : Methoden und Anwendungen im Marketing-Management
Klaus Tölle; Joachim Steltzner
| Year of publication: |
2010 ; 1., Aufl.
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|---|---|
| Authors: | Tölle, Klaus ; Steltzner, Joachim |
| Publisher: |
Aachen : Shaker |
| Subject: | Marktforschung | Market research |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VI, 461 S. Ill., graph. Darst 24 cm, 711 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturangaben Erscheint: Dezember 2010 |
| ISBN: | 978-3-8322-9434-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008903693