Marktorientiertes Kostenmanagement : Kosteneffizienz und Kundennähe verbinden
Christian Homburg ; Daniel Daum
| Year of publication: |
1997
|
|---|---|
| Authors: | Homburg, Christian ; Daum, Daniel |
| Publisher: |
Frankfurt am Main : Frankfurter Allg. Zeitung, Verl.-Bereich Wirtschaftsbücher |
| Subject: | Kostenmanagement | Cost management | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research | Produktmanagement | Product management | Materialbedarf | Material requirements | Organisationsstruktur | Organizational structure | Theorie | Theory |
| Description of contents: | Table of Contents [d-nb.info] ; Description [gbv.de] |
| Extent: | 279 S. : graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-929368-71-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000970893