Marktpsychologie : Grundlagen und Anwendung
Gerhard Raab; Fritz Unger
| Year of publication: |
2001 ; 1. Aufl.
|
|---|---|
| Authors: | Raab, Gerhard ; Unger, Fritz |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Wirtschaftspsychologie | Economic psychology | Marketing | Personalmanagement | Human Resource Management | Persönlichkeitspsychologie | Personality psychology | Wahrnehmung | Perception | Macht | Power | Theorie | Theory | Kognition | Cognition | Verhalten | Behaviour | Deutschland | Germany | Betriebswirtschaftslehre | Business economics | Marktpsychologie |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XI, 319 S. Ill., graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-409-11596-X |
| Classification: | Marketing ; Wirtschaftssoziologie, Wirtschaftspsychologie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001607545