Marktpsychologie : Grundlagen und Anwendung
Gerhard Raab ; Fritz Unger
| Year of publication: |
2001 ; 1. Aufl.
|
|---|---|
| Authors: | Raab, Gerhard ; Unger, Fritz |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marktpsychologie | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 319 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-409-11596-X |
| Classification: | Marketing ; Wirtschaftssoziologie, Wirtschaftspsychologie |
| Source: |
Persistent link: https://www.econbiz.de/10004677525