Marktsegmentierung
Hermann Freter
| Year of publication: |
1983
|
|---|---|
| Authors: | Freter, Hermann |
| Publisher: |
Stuttgart [u.a.] : Kohlhammer |
| Subject: | Absatzpolitik | Marktsegmentierung |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 209 S. graph. Darst. 8° |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | German |
| Notes: | Literaturverz. S. 194 - 205 2. Aufl. u.d.T.$aFreter, Hermann: Markt- und Kundensegmentierung |
| ISBN: | 3-17-007492-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000074187