Marktsegmentierung: Kategoriale Regression vs. Kontrastgruppenanalyse (Automatic Interaction Detector)
Alfred Hamerle; Peter Kemény
| Year of publication: |
1983
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|---|---|
| Authors: | Hamerle, Alfred ; Kemény, Peter |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 5.1983, 4, p. 253-261
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| Subject: | Markt | Teilmarkt |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003569705