Marques cultes et culte des marques chez les jeunes : penser l'adolescence avec la consommation
sous la direction de Jocelyn Lachance, Louis Mathiot et Philippe St-Germain
| Year of publication: |
[2015]
|
|---|---|
| Other Persons: | Lachance, Jocelyn (ed.) ; Mathiot, Louis (ed.) ; St-Germain, Philippe (ed.) |
| Publisher: |
[Paris] : Hermann |
| Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Zielgruppe | Target group | Frankreich | France | Nordamerika | North America |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xi, 178 Seiten 19 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | French |
| Notes: | Enthält 11 Beiträge Bibliogr. en fin de contributions |
| ISBN: | 978-2-7056-7363-5 ; 2-7056-7363-6 ; 978-2-7637-2703-5 ; 2-7637-2703-4 ; 978-2-7637-2704-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011476967