Mask wearing as a prosocial consumption behaviour during the COVID-19 pandemic : an application of the theory of reasoned action
Claire-Lise Ackermann, Haoye Sun, Thorsten Teichert, Christiana Tercia and Rohit Trivedi
| Year of publication: |
2021
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|---|---|
| Authors: | Ackermann, Claire-Lise ; Sun, Haoye ; Teichert, Thorsten ; Tercia, Christiana ; Trivedi, Rohit |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 17/18, p. 1840-1865
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| Subject: | altruistic benefits | COVID-19 pandemic | face masks | prosocial behaviour | self-expression benefits | theory of reasoned action | Coronavirus | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Altruismus | Altruism | Soziales Verhalten | Social behaviour | Epidemie | Epidemic | Verhalten | Behaviour | Wirkungsanalyse | Impact assessment | Infektionsschutz | Infection control |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2021.2005665 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013206280