Mass affluence : seven new rules of marketing to today's consumer
Paul Nunes ; Brian Johnson
| Year of publication: |
2004
|
|---|---|
| Authors: | Nunes, Paul ; Johnson, Brian |
| Publisher: |
Boston, Mass. : Harvard Business School |
| Subject: | Marketing | United States | Affluent consumers | Consumers | Consumer behavior | Product management | Consumer satisfaction | USA | Verbraucherverhalten | Massenkonsum |
| Extent: | XVII, 269 S : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 1-59139-196-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004800026