Mass communication research: An old road resurveyed
Joseph T. Klapper
| Alternative title: | Changing faces of mass communication |
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| Year of publication: |
1963
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| Authors: | Klapper, Joseph T. |
| Published in: |
Public opinion quarterly : journal of the American Association for Public Opinion Research. - Oxford : Oxford Univ. Press, ISSN 0033-362X, ZDB-ID 209546-4. - Vol. 27.1963, 4, p. 515-527
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| Subject: | Massenunterrichtungsmittel |
| Type of publication: | Article |
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| Notes: | Revised version of the presidential address, delivered at the 18. Annual Conference of the American Association for Public Opinion Research on May 18, 1963, at Bolton Landing, New York |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002241731