The comparative effects of the various media
Joseph T. Klapper
| Year of publication: |
1965
|
|---|---|
| Authors: | Klapper, Joseph T. |
| Published in: |
Advertising management. - Homewood, Ill. : Irwin. - 1965, p. 423-436
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: The effects of mass media. A report to the Director of the Public Library Inquiry. New York 1950 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002241694