Mass customising the tourism sector in Kerala
Year of publication: |
2010
|
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Authors: | Subramoniam, Suresh ; Babu, Sindhu R. |
Published in: |
International journal of leisure and tourism marketing : IJLTM. - [Olney] : Inderscience Enterprises, ISSN 1757-5567, ZDB-ID 2512436-5. - Vol. 1.2009/10, 4, p. 392-405
|
Subject: | Kerala | Mass Customization | Mass customization | Tourismusmarketing | Tourism marketing | Ökotourismus | Ecotourism | Geschäftsmodell | Business model |
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